First, let’s understand what Volusion is. In simple words, it is a full-service platform popular for highly trafficked ecommerce websites. That means you can use their template and add your products, customize them, and build your whole store. To be able to start working with Volusion, you will have to understand all the technicalities. As you already know, there are many things to consider when setting up an e-commerce store on Volusion. It is not very easy therefore, it will require some time and effort on your part.
We have compiled a list of important Volusion SEO tips for every ecommerce entrepreneur to improve their SEO. As a business owner, make sure that your store gets acknowledged and successful.
Volusion SEO tips for E-commerce Businesses
Volusion allows you to have an impactful e-commerce platform with its SEO-friendly tools. There are tools like enabling canonical tags, meta titles, meta descriptions, editing robots.txt files, and more. Other tips include hiring Volusion developers, making use of plugins, creating SEO-friendly URLs, and analyzing the Volusion website thoroughly.
The competition is strong when it comes to online presence. Optimize your E-commerce business with Volusion SEO tips, however, SEO is a complex process, and it can take a little time to show results. So let’s look at these Volusion SEO tips for E-commerce businesses in detail.
Conduct Keyword Research
First, you need to know the relevant keywords for your products because keywords play the most important role in how search engines work. So you need to know all the important and relevant keywords that will help your website to get exposure.
For that, you can use Volusion SEO services. It is the best way to get started with SEO for your website with its SEO tools to optimize your e-commerce business. After you know what keyword to use, you will need to use these keywords organically in your product description, category names, URLs, and meta-tags.
Keeping your Product Descriptions Optimized
If you want to keep your products to gain the attention of customers, then always keep your product descriptions optimized. By optimization, we mean writing unique and engaging product descriptions that will not only attract customers but also help your product show in searches with relevant keywords.
Never write similar or copy the product description from other websites but give a good amount of research and time to write your product description. Use relevant keywords naturally, increasing the chance of the product ranking higher in search engine results. Volusion also offers tools that help your product to level up.
Utilize Volusion’s SEO-Friendly URLs
Another useful and effective way to optimize your website would be to customize your e-commerce website’s URLs with applicable keywords. Volusion can create SEO-friendly URLs for your business visibility.
Adding relevant keywords to your URLs will help the search engines better understand what your website and products are about. Volusion helps make it easier for search engines to crawl and index your website. So make sure that your website pages have URLs that are concise, descriptive, and contain relevant keywords.
Create Unique Meta-Tags
Meta tags are the snippets of text that play an important role in optimizing the visibility of your website in search engines. Providing a concise and relevant summary of important information about your website is very important, which is what meta-tags do. It allows search engines to display your websites to the right customers.
There are six most important meta tags for search engine optimization, Meta title, Meta description, Meta robots, Meta refresh redirect, Meta charset, and Meta viewport. Spend a good amount of time optimizing these meta-tags and ensure they have all the relevant keywords that go with your content.
Optimize Image Alt Text
When you add images to your e-commerce website, it’s important to optimize the image for better SEO. Adding alt text can be helpful, and you should take it seriously. First, it is helpful for those who can’t see they can understand what this image is about, and another reason is that. it makes sure that your other users can understand the image properly.
Once again, we can add the relevant keywords with this alt text for better SEO results. You can improve your e-commerce website’s visibility by adding more descriptive keywords. Therefore, carefully write informative and keyword-rich alt text for your images so that it can effectively impact the user experience and organic search visibility.
Enhance Site Speed
Enhancing your site’s speed is very important in context with the search engine rate pages (SERPs) and search engine optimization (SEO). Search engines consider this factor in how long a page will take to load. So it is essential to optimize your website’s speed, reduce the image size posted on the website, and reduce the quality, but it should still be of good quality.
The page will load faster and make the customer experience better. Also, minifying code that removes unnecessary characters and spaces and makes website code concise will make loading the page much easier. You can also leverage browser caching as an effective way to load your website. Volusion has the built-in caching capability and can be a valuable tool to help improve your site’s speed.
Generate high-quality backlinks
This technique is very underrated because this is something that can help your business website’s ranking. One strategy is to create high-quality, shareable content that organically attracts links from other websites. Backlinks are links from other websites that will direct the users to your website.
Knowing how to effectively use this technique to acquire backlinks from a trustworthy source is important. Guest blogging is one of the popular ways to use this technique in which you can add your backlinks on other websites. Activity implementing this technique can effectively enhance your website’s authority and visibility in search engine results.
Leverage Social Media
To leverage social media, you must engage effectively with your audience on multiple social media platforms. You can increase your brand awareness and drive more traffic to your website. Share your product images that will showcase its unique features. Social media content that is visually appealing can catch the attention of people easily.
Post engaging and informative content for your audience and stay consistent. Promote discounts, offers, and giveaways with your social media audience to encourage them to visit your website, making you digitally active. Social media is a platform used by many people, so it can make a big impact on your business.
Post Fresh Content Regularly
Regular posting will keep your brand relevant with time as we all know, this is an era of many new changes, and people always want something new to consume on social media, so for your websites to do better in SEO, primarily post and keep updating your website’s content now and then. Posting blogs and articles can be an effective way to keep your website updated and engaging for visitors. To make it SEO-friendly, make sure you can add keywords naturally to improve the visibility of your website in search engines.
Monitor and Analyze
Your SEO is incomplete without regular monitoring and analysis of your website. Monitoring and knowing what metrics can help you improve your website will help you expand your e-commerce business. Know who your competitors are and where your website could be improved.
If you see better organic traffic on your website after doing some SEO practices, you should keep doing those activities. Keep analyzing these metrics so that you can make informed decisions and adjustments to your SEO strategy, eventually, it will drive more traffic and improve your website’s overall performance.
Conclusion
Volusion is an excellent platform for those who want to scale their Ecommerce business. With these SEO tips, basic features like changing meta titles, descriptions, and tags, creating SEO-friendly URLs, and editing your Robots.txt file. You should implement SEO optimization tips like doing keyword research, updating content, and making the website faster to unlock e-commerce success. You can hire an agency for SEO. MakkPress Technologies is one of the best Ecommerce marketing agency that provides best-in-class Volusion SEO services worldwide. You can rely on them for your SEO needs.
The Volusion ecommerce platform has some basic SEO tools for your online store. By implementing these essential SEO tips, you can drive more organic traffic to your website and increase your chances of a successful business. So investing in SEO services is not good, but it can pave the way for sustained success in the competitive world of e-commerce.
