Advertising Technology

Are we too depending on know-how?, Advertising & Promoting Information, ET BrandEquity

 Representative image (Source: iStock)
Consultant picture (Supply: iStock)

Certainly, know-how has made life simpler, extra handy, safer and pleasing and the extra it has superior, the higher its affect on society. Know-how has acted as the nice enabler of the fashionable age. Vehicles, planes, Google, smartphones, computer systems, enterprise software program – all make us extra environment friendly.

The invention of GPS has revolutionised journey and its mass adoption has made it simple for individuals to seek out locations with ease. Map apps even pinpoint quicker routes and the roads to keep away from due to accidents or different blockades that decelerate visitors. This has revolutionised public transport comparable to Ola and Uber. Most planes fly on autopilot at present and the day isn’t far when automobiles can be pushed by computer systems.

The Upside

Conducting analysis was a significant problem barely 20 years in the past. Endeavor analysis meant visiting the closest library, which could possibly be miles away. Even thereafter, one couldn’t make sure if the required information can be out there.

Come Circa 1995 web emerges as a vast supply of knowledge, making it simpler to analysis and purchase information through zillions of various pages. Circa 2022 greater than 2.4 million searches occur by way of search engines like google each minute.

Nearly all these from Gen X would recall that earlier than know-how modified every little thing, leisure was restricted to motion pictures, the circus or having dinner with mates. After tv was launched, individuals not appreciated to go away their houses for leisure.

The power to eat leisure grew to become extra handy due to know-how. These days, there are extra house leisure choices than exterior ones – streaming myriad motion pictures, TV sequence, sports activities and so forth from the cell, TV or laptop computer.

Whereas the above classes are typically termed passive leisure, there are tens of millions of video video games for all age teams that preserve individuals engaged with out ever leaving their houses. The current integration of digital actuality in video video games solely augments the very best types of leisure.

Since human beings are social creatures, they should work together with different people. Nonetheless, the appearance of know-how slowly eroded the necessity to work together in individual. The ever-growing utilization of WhatsApp, Instagram, Telegram, Fb and different social media teams has eradicated an urge to satisfy individuals bodily. Analysis signifies that greater than 100 billion messages are despatched every day through WhatsApp.

Launched barely 12 years in the past, Instagram is the fourth most-used social platform with round 1.2 billion month-to-month customers. Cohorts between 16 and 24 years notably choose Instagram greater than different social media platforms.

Equally, Zoom Conferences will be the world’s most-used internet conferencing platform. Launched in 2013, the Zoom cell app was downloaded over 500 million instances in 2020. Zoom now information 3.3 trillion-plus annual assembly minutes. That is really the great aspect of know-how with its utility based mostly improvements.

The Draw back

However there’s a flip aspect too. As an illustration, it’s well-known that London taxi drivers are wonderful navigators. To acquire a licence, they should bear the well-known “Information of London” take a look at, which requires memorizing tons of of routes and landmarks to reveal their information in take a look at conditions.

Because of GPS, this acquired information is now beneath risk. When people change into too depending on know-how for navigation, elements of the mind not stay in use. Consequently, they cease rising. Most individuals now take routine directions from their GPS to take away the stress of human navigation. However scientists have found that an underactive hippocampus (area of the mind that’s related primarily with reminiscence) holds broad implications for human well being and well-being, particularly for baby growth, psychological well being and dementia.

Just like the muscle tissues, brains additionally change into weak and unhealthy from the shortage of train. Thereby, reminiscence energy and cognitive skill undergo a gradual decline, impacting general well being. The human thoughts has just about limitless potential and the key to unlocking this lies in reminiscence coaching.

Within the present fast-paced information economic system, the success of any group depends upon info – in addition to the power of their workers and leaders to grasp this. Contemplating the large mounds of knowledge individuals take care of each day, rapidly recalling essential info stays a key enterprise ability.

However a lapse in reminiscence on the unsuitable second might damage enterprise equations or finish unsuccessfully for a gross sales pitch. By changing into over-dependent on know-how, human brains lose focus. That is detrimental to each private {and professional} progress.

By not utilizing their brains to their full potential, people are extra depending on know-how, making it an extension of themselves. In the meantime, tech units are solely getting smarter. Telephones now have biometrics as an alternative of passwords; they function wallets and have voice-activated digital assistants and apps for nearly each activity conceivable, which makes human expertise redundant.

Forgetting easy issues comparable to cellphone numbers could appear trivial. However the huge concern is that as people change into extra depending on know-how to recollect cellphone numbers and different essential issues, their very skill to be taught and retain info of any form is more and more compromised.

Every time an individual reaches for his/her smartphone to test the knowledge that might simply have been remembered, human recollections are being weakened whereas cognitive capabilities are being compromised.

As soon as we perceive this straightforward reality, it’s by no means too late to show the clock again by drastically minimising our reliance on know-how.

DISCLAIMER: The views expressed are solely of the creator and doesn’t essentially subscribe to it. shall not be accountable for any injury brought on to any individual/organisation straight or not directly.

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