Advertising Technology

GroundTruth Companions with Flowcode to Launch the First Intent-Primarily based Fast Response Advert Answer for

“With no straightforward solution to ship an onscreen name to motion (CTA), entrepreneurs stay annoyed by the dearth of measurable knowledge out there for TV campaigns,” stated Tom Donoghue, CTV/OTT Vice President of GroundTruth. “That is resulting in missed engagement alternatives for manufacturers, particularly from customers who need extra data in the mean time of seeing a video advert. GT QR Codes are an ideal answer for advertisers who’ve been challenged with creating interactive connections with their audiences on the large display. We’re thrilled to companion with Flowcode, the chief within the QR area, to carry this providing to our clients.”

GroundTruth partnered with Flowcode as a result of it’s the popular and most generally adopted QR supplier for TV networks, platforms, and programming, reaching practically 100{233939810cd5805fad0a760749444be585539044c1e40f37fb2b441b209f4aef} of U.S. households. Flowcode works with 60{233939810cd5805fad0a760749444be585539044c1e40f37fb2b441b209f4aef} of the Fortune 500, powering tens of millions of direct connections. Flowcode’s first to market QR TV platform options custom-designed, privateness compliant, and TV optimized codes that improve authentic content material and programming, stay occasions, and promoting throughout TV, CTV, and digital video.

“We’re excited to construct upon our present industry-leading TV know-how and crew up with GroundTruth to offer advertisers with the instruments to create and measure interactive TV experiences. GroundTruth is among the solely different corporations specializing in significant measurement of the viewers. Their location-based analytics goes completely with our best-in-class QR answer for media. We each imagine in bridging the offline and on-line worlds to construct seamless interactions that removes the barrier between a buyer wanting a product and getting it – it is a successful mixture for CTV, OTT, and streaming content material,” stated Meghan Glenn, TV Gross sales Director of Flowcode.

Over $85 billion can be spent on linear and CTV promoting in 2022 (eMarketer), but most of those adverts lack on-line engagement that results in shopper interactions. GT QR Codes CTV focusing on capabilities permit entrepreneurs to succeed in related shopper audiences based mostly on previous real-world visitation patterns that reveal model preferences, pursuits, hobbies and demographics. For addressable TV advertisers, GT QR Codes turns particular person shopper moments from model consciousness to a significant, measurable motion.

About GroundTruth
GroundTruth is the main location-based advertising and marketing and promoting know-how firm. Manufacturers, companies, small companies, and non-profits belief their performance-driven options to assist them attain customers throughout moments of intent that generate vital enterprise outcomes. GroundTruth’s suite of geo-contextual show and video promoting services and products can be found at scale via their self-serve omni-channel promoting platform, managed companies, and {industry} reseller partnerships. GroundTruth’s advertising and marketing platform is powered by a singular knowledge set referred to as “visitation knowledge” accredited by the Media Ranking Council (MRC). Their proprietary cleaning processes mix contextual mapping know-how (BlueprintsTM), owned and operated properties, and third-party cellular location knowledge, collectively yielding over 30 billion visits yearly.

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About Flowcode Flowcode is the offline to on-line firm, constructing direct connections for manufacturers and customers. By unifying data-driven design with the newest in QR know-how, Flowcode permits contactless reference to velocity, safety and ease. Privateness compliant, ultra-fast scanning, and designed with intention, Flowcode is the primary trusted QR supplier. Our companion product, Flowpage, organizes your digital footprint in a single mobile-first touchdown web page, making a seamless expertise to extra deeply join with audiences whereas monitoring real-time analytics. Paired collectively, our tech permits customers and creators to immediately join the actual world to the digital world immediately and magically.

To study extra, go to or discover our social channels on our Flowpage.

Media Contact
Matthew Pennacchio
Sunshine Sachs on behalf of GroundTruth
[email protected]

SOURCE GroundTruth

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