Advertising Technology

Think about Communications Names Diana Horowitz to Vice President of Strategic Gross sales, Promoting

Think about Communications has appointed media {industry} govt Diana Horowitz to the newly created place of vice chairman, strategic gross sales, promoting know-how. Primarily based in New York Metropolis, Horowitz will drive the corporate’s technique of serving to clients generate higher profitability from their media property by migrating towards a converged linear and digital promoting strategy.

“Diana is a important addition to the Think about promoting know-how gross sales staff,” says Steve Reynolds, president of Think about Communications. “She has demonstrated that she will be able to plan and execute precisely the sort of transformation that so lots of our clients try to implement proper now — bringing collectively linear and digital promoting right into a converged stock and gross sales construction. Diana’s prior expertise in advert gross sales and operations with programmers, networks, and distributors gives a standpoint that can permit her to know and advocate for our clients, in order that Think about can ship our industry-leading options in ways in which present actual enterprise profit to these clients.”

Horowitz brings intensive expertise in digital and broadcast promoting and know-how to Think about’s Americas gross sales staff, led by Joe Sheehan, senior vice chairman of gross sales, Americas. Her wide-ranging media background permits her to supply a novel perspective to Think about and its clients, having led promoting companies by digital transformations and income growth applications.

“I’m thrilled to hitch Think about Communications at this pivotal time within the media {industry}, when manufacturers, entrepreneurs and media firms are looking for to unite addressable audiences throughout platforms and gadgets to maximise the facility of their promoting campaigns and the worth of their stock,” says Horowitz. “Think about’s huge expertise in delivering revolutionary advert tech options gives a novel platform to assist these business-critical goals, and I’m excited to associate throughout the {industry} to take part in attaining these targets.”

Previous to becoming a member of Think about, Horowitz was senior vice chairman, promoting gross sales, at fuboTV, additionally overseeing advert operations. Her earlier roles embrace positions at Telestream, IBM Watson Media, Comcast Expertise Options and Scripps Networks Interactive, the place she led the digital advert gross sales staff, northeast area, for Meals Community and Cooking Channel. Horowitz started her profession at The New York Occasions Firm, holding management roles in each New York and Paris.

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