Career Programs

Kellogg’s Provides Junior MBA in Branding & Design for College College students by way of Intelligent Harvey

Kellogg’s, an American multinational meals manufacturing firm has partnered with Intelligent Harvey, an Edtech to launch an industry-certified course known as ‘Junior MBA Branding & Design’ for highschool college students, who’re in school 8 to 12. It’s a 15-day program, which can offers college students “publicity to artistic professionals’ work throughout their {industry} challenge from Kellogg’s.

“Working in teams of two or three, and guided by a Intelligent Harvey facilitator, college students will take a “behind-the-scenes” tour of probably the most artistic sectors on the planet of enterprise – Branding and Design. As they be taught to develop design prototypes, with step-by-step steerage, college students develop a robust basis in strategic considering,” claims the press launch issued by the 2 companies.

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Talking on the launch of the brand new program, Sriram Subramanian, co-founder, Intelligent Harvey mentioned, “Digital advertising, augmented actuality, the metaverse, and moral consumerism are just a few variables which have shifted the scope of Branding & Design. We’re excited to collaborate with Kellogg’s to co-create this studying expertise for youngsters. The designing ideas together with human-centric design, packaging, sensory design & rules of visible design will assist youngsters in constructing strategic communication abilities and creating empathy for customers as they get a glimpse into what’s required to achieve this profession. We welcome Kellogg’s as an {industry} accomplice in build up this class of profession exploration packages.”

Commenting on the initiative, Puja Chandna, affiliate director (Insights & Analytics), Kellogg’s, mentioned: “One factor that helps college students in the present day is gaining sensible expertise by doing a number of internships. Whereas technical abilities are required, publicity to sensible experiences and dealing on manufacturers are invaluable. It opens up their vistas and helps them perceive the place their pursuits and abilities lie. This expertise is essential for succeeding within the fields of their alternative. I’ve all the time believed that one of the best ways to do a fantastic job is to like what you do. Exploring choices by experiences like this may assist college students chart their careers. Packaging is the ‘first second of reality’ for the shoppers and disruptive packaging may also help break the muddle on store cabinets and drive consideration. Additionally it is a tangible communication asset of the corporate {that a} client interacts with. By means of this program with Intelligent Harvey, we’re excited to see how innovatively packaging college students will design for Kellogg’s.”

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