Advertising Technology


Koddi Advertisements Platform Redefines Capabilities of Native Advert Packages With Modern UI Optimization and Reporting

FORT WORTH, Texas, March 16, 2022 /PRNewswire/ — Koddi, a pioneer and chief in promoting expertise, immediately introduced new dynamic focusing on capabilities in its Koddi Advertisements platform, which may ship will increase of as much as 30{233939810cd5805fad0a760749444be585539044c1e40f37fb2b441b209f4aef} in advertiser program effectivity and budgets, all whereas offering a GDPR/CCPA-compliant answer to the problem of personalizing viewers focusing on. Koddi’s new dynamic focusing on function permits digital marketplaces to serve customer-focused product ideas to extra exact viewers and visitors segments, enabled by best-in-class optimization and reporting for suppliers.

In recent times, viewers focusing on capabilities depended upon the ever-eroding basis of third-party cookies and networks, and relied on cumbersome and handbook keyword-based focusing on to achieve the correct shoppers. As these third-party information options are required to evolve into extra privacy-centric performance, publishers should look to new and more practical methods for viewers configuration in particular person digital marketplaces.

This newest launch from Koddi Advertisements adjustments all of that by introducing the aptitude for digital marketplaces to monetize their first-party information to supply a privacy-first mechanism for focusing on helpful segments, equivalent to:

  • Consumer Demographic Data
  • Buyer Loyalty
  • Model Retention or Conquesting
  • Predicted Conduct Traits
  • Buyer Lifetime Worth
  • Onsite Consumer Conduct
  • Onsite Stock Placements

The brand new focusing on capabilities are constructed to be adaptable and versatile, permitting marketplaces to regulate their parameters over time primarily based on efficiency and advertiser suggestions.

“Traditionally, focusing on has largely depended both on key phrases, which needed to be manually up to date and maintained, or static viewers segments, which frequently relied on privacy-busting cookies. Koddi’s new dynamic focusing on capabilities are blazing the path for the subsequent era of improved focusing on methods,” mentioned Jason Pratt, Common Supervisor of Koddi Advertisements. “This new function actually is altering the sport for publishers and advertisers by permitting them to show their zero- and first-party information into high-value, profit-generating goal segments that set them forward of rivals.”

Most notably, Koddi Advertisements’ dynamic focusing on is architected to be privacy-first and GDPR/CCPA-compliant by default. This empowers shoppers with full privateness and management over their information, whereas advertisers achieve elevated accuracy and transparency, and vastly improved efficiency.

About Koddi
Koddi is a number one promoting expertise associate with software program and providers designed to enhance data-driven advertising and marketing and empower market monetization for manufacturers and publishers. The corporate’s award-winning SaaS platform gives complete options for manufacturers and publishers to generate extra actionable enterprise intelligence and drive extra income, accelerating velocity to worth with out sacrificing expertise.

Backed by Koddi’s people-driven strategy, entrepreneurs and builders can gas their development and harness an enterprise-class promoting platform to drive knowledgeable decision-making throughout media and advertising and marketing actions. For extra info, please go to


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