StarHub to make use of digital promoting expertise for its 6 EPL broadcast sponsors, Digital Information
StarHub has introduced that six corporations have come on board as sponsors for its broadcast of Premier League from the 2022/23 season.
The sponsors will be capable to leverage StarHub’s digital promoting expertise for brand spanking new strategies of reaching out to viewers that are supposed to be extra dynamic, eye-catching, and impactful than conventional TV banner commercials.
For instance, there’s the “Centre Circle”, the place the sponsors’ model is superimposed onto the centre circle of the soccer discipline at kick-offs. There’s additionally the “Clock Drop Down Brand”, the place the sponsors’ brand seems on the underside of the on-screen scoreboard.
Different sponsorship entitlements embrace:
- TV promoting spots throughout Premier League broadcasts
- Out-of-Residence branding at StarHub Outlets and Premier League group viewing events
- Lead-in and finish tag with sponsors’ branding
- Digital banners on StarHub’s web site and app
The sponsors introduced embrace Revenue, Ogawa, Carlsberg, IG Asia, Lazada, and McDonald’s. Of the six, Revenue might be supporting StarHub’s broadcast of the Premier League for 3 seasons, whereas the remaining sponsors have inked as much as two-year offers.
To deliver soccer to the group, StarHub has additionally struck up a one-year partnership with Our Tampines Hub to carry group screenings of Premier League matches of their open-air amphitheatre Festive Plaza.
‘Stay’ screenings will happen on most weekends, beginning with the opening match between Fulham and Liverpool on Aug 6, 2022, 7.30pm. Followers can keep updated with upcoming screenings on StarHub’s and Our Tampines Hub’s Fb pages.
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This text was first printed in {Hardware} Zone.
