Teads Publicizes Unique Partnership With Nexstar Digital to Ship InRead Promoting Know-how

Teads Publicizes Unique Partnership With Nexstar Digital to Ship InRead Promoting Know-how

LOS ANGELES–(BUSINESS WIRE)–Nexstar Digital, the digital division of Nexstar Media Inc., a completely owned subsidiary

LOS ANGELES–(BUSINESS WIRE)–Nexstar Digital, the digital division of Nexstar Media Inc., a completely owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), and Teads, the worldwide media platform, introduced at this time a brand new unique partnership to ship Teads’ flagship advert format – inRead promoting expertise – to Nexstar Digital’s 125 web sites and 239 cell apps.

This thrilling new partnership covers a majority of Nexstar Digital’s portfolio together with native station web sites and apps, NewsNation, and The Hill. This permits Nexstar Digital to scale its on-line inRead stock, whereas rising video and show advert monetization. Nexstar Digital is now in a position to leverage Teads’ high-attention advert codecs, together with video and wealthy media show, in addition to Teads’ market main Teads for Publishers Suite, cookieless instruments, and Studio Platform. This partnership advances Nexstar Digital’s clear give attention to monetizing its digital media belongings with confirmed advert expertise designed to drive direct promoting gross sales, create a diversified income stream, and improve consumer engagement.

Teads’ inRead expertise permits promoting content material to be inserted into editorial content material with out disrupting the consumer expertise. The top-to-end platform presents a set of cookieless expertise for publishers and types, alongside a full funnel of options from branding to efficiency advertising and marketing. The platform additionally presents each advertisers and publishers cutting-edge artistic expertise at scale, pushed by innovation like Teads Studio for artistic and machine studying that drives actual enterprise outcomes.

Lori Tavoularis, Chief Income Officer at Nexstar Digital mentioned: “This unique deal is the beginning of a unbelievable partnership, and we anticipate an incredible response from advertisers. Teads’ inRead advertisements will empower our Native and Nationwide Gross sales groups with a efficiency pushed video-first resolution that strengthens our suite of video advertisements. Teads expertise creates a sustainable income stream for us by monetizing our media properties with high-quality advertisements with out sacrificing the consumer expertise. At Nexstar Digital, we ship what issues most for our promoting purchasers – together with content material, audiences, options, and most significantly, outcomes. Our partnership with Tead’s permits us to ship even additional on this dedication to our clients.”

Simon Klein, SVP Publishing North America at Teads, added: “We’re actually enthusiastic about this partnership with Nexstar Digital. Supporting high quality publishers is our mission at Teads and we’re proud to take action right here, guaranteeing native communities can proceed to get the unbelievable, related content material that Nexstar Digital offers, properly into the longer term. Via this direct integration, Teads’ market-leading expertise can additional drive income to Nexstar Digital and ship excellent outcomes for manufacturers.”

Be taught extra at www.nexstardigital.com and www.teads.com.


About Nexstar Digital

Nexstar Digital, the digital enterprise of Nexstar Media Group, Inc. (Nasdaq: NXST), operates 125 web sites and 239 cell apps, delivering premium and trusted content material from Nexstar Media Group Inc.’s portfolio of media belongings, together with 200 owned or associate native broadcast stations in 116 U.S. markets, NewsNationNow.com, TheHill.com, and BestReviews.com. Collectively, Nexstar Media Group’s digital belongings are a High 10 U.S. digital information and knowledge property as ranked by Comscore. For extra info and the most recent information, go to www.nexstardigital.com.

About Teads

Teads operates a number one, cloud-based, end-to-end expertise platform that allows programmatic digital promoting throughout a worldwide ecosystem of high quality digital media. As an end-to-end resolution, Teads’ modular platform permits companions to leverage buy-side, sell-side, artistic, knowledge and AI optimization applied sciences.

For advertisers and their companies, Teads presents a single entry level to purchase the stock of lots of the world’s greatest publishers. Via unique international media partnerships, Teads allows advertisers and companies to succeed in 1.9 billion distinctive month-to-month customers* in model protected, accountable promoting environments, whereas enhancing the effectiveness and effectivity of digital advert transactions.

Teads companions with the main entrepreneurs, companies, and publishers by way of a workforce of 800+ folks in 26 nations.

*World attain as of September 2021